AtlantiCare - City Campus
Atlantic City, New Jersey

Transforming a Tired Facility into a True Healing Experience through Wayfinding

Although the facility was becoming very old and tired, there remained a great deal of community pride regarding AtlantiCare’s Atlantic City Hospital. As the only hospital on the island, there was pressure to either update or move to a new location. The addition of new shopping, hotels and casinos in the immediate neighborhood led to the realization that the island would be the right spot to update the current hospital with state-of-the-art facilities.

Aesthetics, Inc. was hired in a design leadership position to work with the hospital administration team, the architect and the interior design firm to establish the strategic goals of the project and to develop an intuitive wayfinding system, signs, graphics, and a supportive arts and music program for both the new tower and the existing hospital.

The new tower, the George F. Lynn Harmony Pavilion, is across from Caesar’s Atlantic City Hotel and Casino on Pacific Avenue. This new seven-story patient tower is a $129 million expansion that adds 198,000 square feet to the hospital’s facilities on the island. In addition to the new pavilion, the existing vintage wings contain the new Heritage, Friendship and Wellness Pavilions.

Aesthetics, Inc., with the hospital administrative and marketing team, successfully integrated new themes reinforced with graphics, imagery and a regional arts program to create a calm and healing place for this energetic, noisy and urban site.