MultiCare Health System
Various sites, Washington

Designing a System-Wide Wayfinding Program to Provide a Growing Community Access to the Best Healthcare Possible

MultiCare is a leading-edge, integrated health organization made up of four hospitals including Allenmore Hospital, Good Samaritan Hospital, Mary Bridge Children’s Hospital and Tacoma General Hospital, numerous primary care and urgent care clinics, multi-specialty centers, hospice and home health services, and many other services.

A not-for-profit organization based in Tacoma, Washington since 1882, MultiCare has grown over the years in response to community needs. Today, they are the area’s largest provider of healthcare services, serving patients at 93 locations in Pierce, South King, Kitsap and Thurston counties.

In 2007, Aesthetics was hired to design a comprehensive wayfinding program for all four campus hospitals. This program was designed to be a multi-campus wayfinding / branding initiative to rollout to over 25 clinics in the county.