Carolinas Medical Center - Lincoln
Lincolnton, North Carolina

Exterior and Interior Wayfinding Solutions that Integrate with Existing Corporate Standards

Carolinas HealthCare Systems expansion of the Carolinas Medical Center (CMC) hospitals in the Charlotte metropolitan area consisted of acquisition of other hospitals and expansions and renovations of existing facilities.

Working with corporate facilities, interior designers and architects, Aesthetics was hired to analyze and develop new corporate wayfinding standards that assist in the overall marketing and corporate branding, yet allowed flexibility for each facility to define its unique place in the community.

CMC - Mercy was the first installation in February 2009. As the first “Planetree” facility in Charlotte and the first for CMC, the balance of corporate vs. hospital standards was developed.

CMC - Lincoln, a replacement hospital in Lincolnton, North Carolina was the second facility to install full interior and exterior wayfinding, incorporating full corporate graphic and signage standards that can be translated and implemented at all CMC campuses.